Charlotte, N.C. (October 17, 2024) - The Carolina Panthers and Belk, a Charlotte-based department store company with nearly 300 locations across the Southeast, proudly announce a multi-year partnership agreement.
With a shared mission to make an impact in the Carolinas, the partnership will place particular emphasis on the Panthers community pillars including social responsibility, health and wellness, and youth and high school football. Together, the two organizations will collaborate on several community-oriented programs and events, beginning with the "Concert for Carolina" show at Bank of America Stadium on October 26. Belk is a partner for the special benefit concert with all proceeds going towards Hurricane Helene relief efforts.
"Ever since our doors first opened 136 years ago, Belk has a proud history of supporting and celebrating the communities we serve," said Don Hendricks, CEO of Belk. "We're proud to call Charlotte our hometown, and through this partnership with the Panthers, we're looking forward to working on even more impactful programs together here in the Carolinas."
In addition, Belk will support the Panthers annual Joy to the Carolinas event later this year.
"As one team that reaches across two states, we're committed to the Carolinas and it's important for our partners to share that passion when we are developing our business relationships," said Kristi Coleman, Carolina Panthers Team President. "We're excited about the opportunities our partnership with Belk presents not only for our organization, but for our community and fans."
Starting in 2025, Belk will present the annual Keep Pounding High School Classic football game, which invites local teams to kick off their seasons under the lights at Bank of America Stadium. Another key element of the partnership denotes Belk as the presenting partner for the family-friendly Tree Lighting Festival. This annual celebration brings holiday cheer with interactive craft stations, classic winter snacks and beverages, a clothing donation drive and appearances from Sir Purr, Sir Minty and the TopCats. Belk will also present the Junior TopCats camps and clinics for young women interested in arts and entertainment next year.
About Belk
Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family, and giving back to the community. Today, Belk serves customers at nearly 300 Belk and Belk Outlet locations across 16 Southeastern states, and digitally through belk.com and the Belk mobile app. For over 135 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations, and families when they need it most. For more information visit https://newsroom.belk.com/.
To shop, find your local store at https://www.belk.com/stores/, visit belk.com or download the Belk app in Google Play or Apple Store.
About the Carolina Panthers
The Carolina Panthers became the 29th National Football League franchise on October 26, 1993. The Panthers began play in the 1995 season, winning an expansion-team-record seven games. In 28 seasons, Carolina has won six division titles, including three consecutive NFC South division titles from 2013-15. The Panthers have played in 17 playoff games, winning two NFC Championships and appearing in Super Bowl XXXVIII and Super Bowl 50. David A. Tepper, the founder and president of global hedge fund Appaloosa Management, L.P. and a well-known philanthropist, is the owner of the Carolina Panthers. Truly representing both Carolinas, the Panthers play their home games at Bank of America Stadium in Charlotte, N.C., just miles from the North Carolina-South Carolina border. Serving the two-state region is a priority for the team. The Panthers work with over 3,800 community partners, non-profit agencies and schools in the Carolinas each year and are committed to positively impacting the region by providing philanthropic funding, resources and opportunities throughout the Carolinas.
Media Contacts
Jessica Rohlik
Belk
Sarah Clark
Tepper Sports & Entertainment
