When the Carolina Panthers land in Munich, Germany this week to kick off Week 10 of the NFL season, it will be the culmination of years of work growing the Deutschland fan base.

Former Panthers quarterback Jake Delhomme helped establish a grassroots Panthers fan base in Germany years ago. Before Delhomme joined the Panthers and helped lead the team to a Super Bowl appearance, he was the quarterback for the Frankfurt Galaxy, leading that team to a championship win.

"Believe it or not, the Panthers had a lot of name recognition there because of Jake and because of the championship," said Dan O'Neill, Vice President of Partnerships and Premium with Tepper Sports & Entertainment.

From Keep Pounding Tours and football clinics with legends like Luke Kuechly, Steve Smith and Mike Rucker, to hosting draft parties and draft picks live from Germany, the Panthers have established a loyal fan base in the country. The movement came after the NFL awarded the Carolina Panthers marketing rights there as part of the Global Markets Program (GMP).

The Panthers have a host of partners with boots on the ground in Germany, including Daimler Truck (Domestic and German partner), OnLocation (Domestic and German partner), Pizza Hut Germany, Mars Wrigley Germany and Dr Pepper Germany.

Alongside those partners, the Panthers are offering a variety of events and activations in Munich, bringing German and U.S. fans together.

"The fandom there is absolutely incredible, and I've seen it firsthand," O'Neill noted this week. Now the Panthers want to harness that passion.

"This is our moment. We get the whole week, all eyes in Germany will be on it, whether they're football fans or not. It is the talk of the country to be quite honest. You have to maximize that, and this is our time to gain that fandom."

If you're in Munich this weekend, make sure to join the Panthers at one of a number of events, as well as checking out our activations around the city center!

• A local Munich pub will be transformed into the Carolina Panthers Team Pub. The Augustiner Stammhaus in downtown Munich will serve as the Panthers pub from November 8 and 9. There are multiple of the same name around the city. The Panthers will be located at: Neuhauser Str. 27, 80331 München
• The team will host a fan festival, Panthers Fan Fest, on November 8 and 9. Friday will start at 12 noon at Wittelsbacherplatz. Saturday will begin at 10am. The Fan Fest will feature an English and German host, Legends interviews, live podcasting and entertainment appearances on stage. Fan activations include free rickshaw rides from Dr Pepper Germany, a football toss, field goal kick, giveaways, music, food, beer and more! A Carolina Panthers-themed Daimler Truck freightliner will also be parked around the corner in Odeonsplatz for fans to enjoy.

Additionally, the Panthers have teamed up with Daimler Truck to transport more than seventy U.S. Military members and their families to the game Sunday at Allianz Arena. Local Charlotte-owned business Girl Tribe Co. will debut a capsule collection in Munich to commemorate the game. There will be limited pieces available in the U.S. beginning Nov. 13.

The team has also planned several community relations events including a flag football clinic with 120 local youth and teachers, and a food distribution event for local families.

For more information on locations and dates/times of fan events, click here.