The video reveal of the Panthers' midfield logo was produced by "whatnot," a film production company based in Charlotte.

Here was whatnot's stated objective when they began conceptualizing the video.

"The task is to make sure the impact is felt far and wide. It's not just paint on a field. People stand in the heat, the rain and the cold to wear this logo. They pack into a stadium and around televisions to belong to something greater. The symbol of their team brings them to their feet and moves them in a way unlike anything else. The logo is not just a mark. It gives all who see it a reason to Keep Pounding."

Below is a photo gallery courtesy of whatnot, full of behind-the-scenes images from production.